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Store Branding

Customize how your store looks by setting a logo, banner, background colors or gradients, and theme preferences. Consistent branding builds trust and enhances the shopping experience.

Branding Elements​

  • Store Logo: Your profile image or brand logo displayed on your store page.
  • Banner Image: The header image that appears at the top of your store.
  • Background Colors: Choose solid colors or gradients for your store's background.
  • Theme Preferences: Match your store's look with your brand identity.

Customizing Your Store Banner​

You can customize your store banner in two ways:

  1. From Store Settings: Go to Store Settings and click the pencil icon on the banner area.

  2. From Your Public Store: Visit your store page and click the pencil icon in the top-right corner of the banner (only visible when logged in as the store owner).

When you click the pencil icon, you'll see three tabs:

1. Gradient​

Create a custom gradient background:

  • Choose from preset gradients or create your own
  • Select Linear Gradient or other gradient types
  • Adjust the angle (e.g., 90°)
  • Set color stops with custom hex colors
  • Preview changes in real-time

Use any public image URL:

  • Paste an External URL to any publicly accessible image
  • The image must be hosted publicly (e.g., from your website or image hosting service)
  • Great for using your own custom banner designs

3. Unsplash​

Browse and use free stock photos:

  • Search for images by keyword (e.g., "beach", "abstract", "technology")
  • Browse high-quality, royalty-free images from Unsplash
  • Click any image to select it as your banner

Repositioning Your Banner​

After selecting an image (via Link or Unsplash), you can drag the image up or down to reposition it and choose the best focal point for your banner.

Tip: Look for the "Drag image to reposition" tooltip when adjusting your banner position.

Click Save to apply your changes, or Cancel to discard them.

Tips​

  • Use high-quality images for your logo and banner.
  • Keep your branding consistent across all platforms.
  • Choose colors that complement your products.
  • Gradients work well for a clean, modern look.
  • Unsplash images are free to use and professionally shot.

Website Builder branding​

Store Branding controls your store profile banner and basic identity. For full website design controls, use Website Builder and Website Options. Those pages control website-wide colors, typography, menus, logos, footer, layout, and reusable content blocks.

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